• Alpine Chamber

Chamber Town Hall Meeting Dispels Myths, Gets the Facts About Measures A & B

On Tuesday, January 28th the Alpine Chamber hosted the first Town Hall meeting of the year. The meeting covered the two ballot measures to be put to voters for the March primary.


Both Measures A & B are related to property development and could have dramatic impacts on how land in East County will be developed in the future. However, there is a lot of misinformation circulating, and tricky wording on the ballot has caused confusion.

What is Measure A?

Measure A requires a countywide vote to add just six houses to the County’s General Plan, a planning document that guides growth in the unincorporated areas of the county. That is not a typo: If someone wants to add as few as six affordable homes, Measure A would force 1.6 million voters to the ballot box to approve that change in addition to the County’s current approval process.


The measure uses deceptive language to gloss over this absurd 6-unit threshold: “The voter approval requirement shall not apply: Where the General Plan amendment increases the maximum number of allowed dwelling units by five or fewer.” Click here to read the measure.


But Measure A puts no limits at all on hotels, resorts, casinos, country clubs, office buildings, warehouses, or factories in our rural and semi-rural areas. Worst of all, for 20 years Measure A would block most or all changes to the County’s General Plan – a document planning experts say should be regularly updated to guide growth and respond to community needs. That won’t happen if voters approve this measure.


What is Measure B?


Measure B provides San Diego County voters with a better choice for the development of 1,985 acres of privately-owned land in North San Diego County. Currently, the San Diego County General Plan allows for the development of a massive 2 million square foot commercial, office and retail development with 99 estate-style homes. Measure B will instead permit the creation of 2,135 critically-needed homes with 62% of the homes affordably-priced for working families, including 10% of the homes for low and very low income residents. Measure B also permanently protects more than 1,200 acres of open space, incorporates shuttles that connect residents to transit centers, creates 36 acres of parks and generates $3.4 million annually in local tax revenue.


In 2018, this project was unanimously approved by the San Diego County Board of Supervisors and also by the Planning Commission. Unfortunately, the well-funded billionaire owners of the Golden Door Spa spent more than $3 million dollars to referend the Board of Supervisors’ decision and halt this housing project from moving forward. Click here to read the measure.


Next Steps


The Alpine Chamber of Commerce encourages our members to reject ballot box planning. The housing affordability crisis we face is severe, but it will undoubtedly be made worse if projects are forced to spend millions of dollars campaigning for public support through referendums. It undermines the expertise of County Planners and the legislative authority of the Board of Supervisors.


The choice is yours on Tuesday, March 3, 2020. Be sure to vote!

(619) 445-2722

1620 Alpine Blvd #208, Alpine, CA 91901, USA

©2019 by Alpine Chamber of Commerce.