Families helping families is a core value in Alpine, and it’s certainly a core value for the Cioffi family.
Linda Cioffi, the newest candidate for the Alpine Honorary Mayor race has been helping families with since she was 7 years old when the Cioffi family opened their first Assisted Living facility. Linda remembers running home from school to help her mom with their first business, a 6-bed facility, working as a Candy Striper to bring cheer to the residents.
In 1979, the Cioffi family opened Alpine View Lodge, a 38 bed facility, on Arnold Way, that cares for seniors affected with Dementia, and Alzheimer’s disease. The Lodge is very much a home, as each caregiver lovingly treats each resident as if they were family. Linda Cioffi, who manages the facility, has a passion to care for the elderly, she has been doing it most of her life.
In her lifetime, Cioffi has watched this disease affect thousands of people, and their families and she has witnessed what a tragedy it is for people to watch their loved ones fade away before their eyes. It becomes a very long good-bye when someone is diagnosed with any kind of Dementia. It is a painful reality, when a loved one no longer knows who their family is, or how to live. This is the reason she has a lifetime goal to find a cure for Alzheimer’s disease. She really wants to high-five someone who has beat this disease.
Cioffi decided to join the Honorary Mayor race because of her passion for finding a cure for Alzheimer’s. It’s the perfect way to let people know what she’s fighting for every time they see a Quest for the Cure Banner around town. She has been a member of the Alpine community since 1969 and over the years she has watched Alpine do amazing things.
Four years ago, when she started the Quest for the Cure movement with her best friend Joyce Borden, she wanted to raise funds for her cause. Borden set their first fundraising goal, at $50,000. Cioffi didn’t believe they could reach it, but they surpassed it. The first year they raised $52,000. Every year since then they have raised more and more. Cioffi is amazed at the power of Alpine! She said, “This lil’ ol’ town of Alpine raised more than a billion dollar entity, SDG&E!”
She saw Alpine step up again for another cause last year, when she was involved in the West Fire Benefit. Alpine turned out in droves; to help this community overcome hardship when that fire wiped away 38 homes in mere hours. She said, “I was really touched at how this town raised so much. . . It’s the old fashioned ‘neighbor helping neighbor’ attitude that says, ‘We can do it!’ “
Every dollar raised until March 29, is a vote for Linda Cioffi for Honorary Mayor. Donations can be made to www.alzsd.org\quest
or at The Alpine View Lodge. They have their first event coming up on March 6th. It’s their kick-off for their Monarch Club. This club includes everyone who has raised $1,000 or more for the cause. On Friday June 7th, they are having their major signature fundraising event at the Alpine Community Center. For more information, contact Cioffi at The Alpine View Lodge, 619-445-5291.