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  • Alpine’s Christmas Parade of Lights takes home the gold

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    By the Alpine Mountain Empire Chamber of Commerce
        ​The “Annual Alpine Village Christmas Parade of Lights” was the Gold Star Winner for  “Community Event” in The Alpine Sun’s “2018 Best of Alpine & The Back Country” contest!
        ​With the help of sponsors, members, volunteers, and the community, the Alpine Mountain Empire Chamber of Commerce presents the annual glowing extravaganza down Alpine Boulevard. 
        ​Chamber Executive Director Alex Ward accepted the “Gold Star” readers’ poll award on Oct. 18 during the competition reception at The Alpine Sun at 2144 Alpine Blvd.
        ​“We are honored to receive this award and we see it as an amazing accomplishment to surpass with this year’s event,” Ward said.
    Chamber Ambassadors Jeff Campbell of San Diego Estates and Roger Garay of On Line Bookkeeping & Tax Service celebrated with Ward at the presentation.
        ​Garay also received a readers’ Gold Star as best “Bookkeeping/Accountant.”
        ​This year’s “23rd Annual Alpine Village Christmas Parade of Lights & Snow Festival” will be on Friday, Dec. 7. The free festival will have a real snow hill with sleds for the young and young at heart!
        ​Anyone can be in the parade or a vendor at the festival, but the County of San Diego now requires advance registration with the Chamber for both events.
        ​For everyone’s safety, candy and other treats can be tossed to spectators. Items may be personally handed to youngsters and adults.
        ​The parade down Alpine Boulevard starts at 6:30 p.m. at West Victoria Drive.
        ​The march ends near the Snow Festival where Santa Claus, vendors, and more fun will be in the Alpine Creek Town Center at 1347 Tavern Road.
        ​“I’d like to extend congratulations to Chamber members who have won the inaugural ‘Best of Alpine & The Back Country Awards,’” Ward said.
        ​Chamber member Mediterraneo’s Italian Bistro & Bar earned six awards --- three Gold Stars for best “Place for a First Date,” “ Happy Hour” and “Wine Selection” and three second-place Silver Stars for best “Date Night,” “Outdoor Dining” and “Restaurant!”
        ​Wright’s Field, a natural preserve maintained by the Back Country Land Trust, also has many fans.
        ​Wright’s Field won Gold Stars for best “Place to Hike,” “Place to Walk a Dog” and “Prettiest Part of Alpine.”  The field also earned Silver Stars for best “Small Town Back Country Vibe” and for “Park”.
        ​Other Gold Star winners were Alpine for best “Small Town Back Country Vibe;” Alpine Community Center, “Park,” and Viejas Casino & Resort, “Place for Date Night,”  “Teen Hangout” and “Casino.” 
        ​Dr. Jonar Bonifacio of Alpine Dentistry was voted best “Dentist;” Congressman Duncan D. Hunter, “Elected Official;” Laurie Hallihan of State Farm Insurance, “Insurance Agent;” Dawn August of Alpine Premier Properties, “Real Estate Agent;” Juan of Al Pancho’s Restaurant, “Server;” Shell Station, “Car Wash/Detailer;” and Darlene Newcomb of Shadow Hills Elementary School, “Teacher.”
        ​Gold Stars also were awarded to Barons Market for best “Grocery Store;” Dana’s Boutique, “Boutique;” Chris Wiley of Primary Residential Mortgage, Inc., “Mortgage Company;” Kiwanis Club of Alpine, “Non-Profit/Charity;” Dr. John Hackett of Alpine Veterinary Clinic, “Veterinarian Office;” The Grove at Viejas, “Steakhouse;” John DeWitt Museum/Alpine Historical Society, “Museum,” and Viejas Outlet Center, “Family Attraction.” 
        ​Silver Star winners included Amber Yelton of the Casino Inn for best “Bartender;” Dr. Cynthia Jackson, Alpine Orthodontics, “Dentist;” Jan Morse, On Line Bookkeeping & Tax Service, “Bookkeeping/Accountant,” and Family Auto Service, “Automotive Shop.”
        ​Albertsons earned a Silver Star for best “Grocery Store;” Café 99, “Coffee;” Wells Fargo Bank,  “Bank;” Alpine Woman's Club, “Non-Profit/Charity;” Alpine Premier Properties, “Real Estate Company;” Country Pet Hospital, “Veterinarian Office;” and Barons Market, “Beer Selection” and “Wine Selection.”
        ​More Silver Stars were awarded to Sycuan Casino & Resort for best “Casino;” Pacific Southwest Railway Museum, “Museum;” Concerts in the Park at Alpine Community Center, “Community Event,” and Lions, Tigers, and Bears, “Family Attraction!”  
    For more Parade of Lights and Snow Festival information and registration, call the Chamber at (619) 445-2722 or visit www.alpinechamber.com.
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